Our Leadership Team

Our team brings a wealth of knowledge and experience when it comes to small form factor compute solutions and services.

Aaron Rowsell
Founder and President

Aaron Rowsell

Aaron Rowsell is one of the early pioneers in the mini PC industry and has been in technology management positions for more than a decade. Aaron has an eye for opportunity and the ability to take a vision to reality. Driven and passionate, in just a few short years, he has taken Simply NUC from a start-up to one of the fastest-growing companies in the world. Mr. Rowsell is also an Advisory Board Member of multi-billion-dollar giants Intel and Synnex Corp.

Jonny Smith
Chief Executive Officer

Jonny Smith

Jonny spent most of his early career in the Automotive industry. He moved to the tech industry 9 years ago, joining the Simply NUC team 3 years ago. Extremely focused and passionate for growth, Jonny heads up the UK / EMEA business and has grown this to multimillion dollar turnover during this time. He is also an advisory Board Member of Intel. When he is not working (rarely), he loves to spend time holidaying with his family, camping, water sports and motorsports. He may also be found on the track with a racecar from time to time.

Chuck Abdouch
Chief Technology Officer

Charles Abdouch

Charles is a pioneer in the IBM PC Compatible industry from the very beginning, ultra small to scalable enterprise servers, from integrated circuit and motherboard design to FPGA and PC Compatible BIOS coding from ground up, designing his own processor at 15, operating an IBM System 360 Version 50 for a bank at 16, designing his own PC motherboards at 21 and working with almost every major tier 1 computer company including Intel, Dell, HP, Newisys, AMD, Micron, Sun, Compaq, and NonStop (Tandom Computers).

Dan Knox
Chief Information Officer

Dan Knox

Dan is an alumnus of Rochester Institute of Technology, and has over 20 years of experience in the computer industry. His background includes logic design, software development, and hardware debug. Dan’s natural inclination toward analysis and problem solving are crucial strengths for the CIO of a rapidly growing business. Outside of work Dan enjoys reading, completing puzzles, and listening to classical music.

Ryan McAnlis
Chief Revenue Officer

Ryan McAnlis

Ryan has 20 years IT sales leadership experience. He has worked for global companies such as Cisco where he led Commercial Sales. Ryan’s great strength is building and executing sales growth strategies. He has led businesses through multiple rounds of early-stage investment, growth, and acquisition. Most recently he crossed the table as a venture capital investor, NED and advisor into tech start-ups. In his youth Ryan was a successful competitive sailor, winning multiple Irish Championships and representing Ireland on the international stage.

Dan Houck
Chief Financial Officer

Dan Houck

Dan joined Simply NUC after building a 20-year career in various companies, including Accenture and Dell Technologies. His desire to learn has driven his passion for continuous improvement and financial analysis.  Dan has a bachelor’s degree in computer science from North Carolina State and an international MBA from the University of South Carolina.  When not at work, he loves spending time with his wife Marcela and their three children.

Steve Savage
Chief Operating Officer

Steve Savage

Steve brings a vast array of experience in the IT industry spanning over 30 years. In his most recent role, he was responsible for a system integration division that shipped over a billion dollars worth of hardware annually. His responsibilities included overseeing all aspects of production, solutioning, project management, quality, and procurement. Steve has successfully created repeatable processes that expanded production capabilities into other locations and countries. Steve also successfully founded and sold an IT services business while maintaining meaningful relationships with employees throughout the growth of the company.

Amy Jannise
VP of Human Resources

Amy Jannise

Amy brings over 15 years of HR experience to provide strategic leadership in the planning and implementation of quality-based, integrated human resources. Her wealth of knowledge around global scalability will be an integral part in the future of Simply NUC.

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